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JPost Conference
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Tue,May 15,2012
23 Iyyar 5772
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Unleavened Media
Friday Apr 13, 2012
Most social media advertising is poorly suited to the medium. According to Vindico, nearly all (98%) online video ads were re-purposed from a broadcast original. The lack of originality is one reason ads and sponsored stories on Facebook realize comparatively low average click through-rates of under 5% (Spruce Media). One exception is Kimberly-Clark, owners of billion dollar brands such as Kotex, Kleenex and Huggies. According to...
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Saturday Mar 24, 2012
Tom Daly feels cheated. The Group Director of Global Connections (see Management Plan) leads the company's mobile marketing efforts, which is currently around 4% of marketing spend. "Every day, there are 1.7 billion transactions of our product. With 6 billion SIM cards globally, that represents a lot of people who should be holding a Coke". Coca Cola is counting on mobile to help realize CEO Muhtar Kent's 2020 Vision Plan of...
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Friday Mar 09, 2012
SXSW celebrates its 25th year this week, with 250,000 visitors expected during the 10 day music, film and interactive festival in Austin. Social media platform companies such as Foursquare, Twitter and Siri (voice recognition acquired by Apple) either launched or were popularized here. Around 30 companies will be exhibiting at the i:Made in Israel pavilion, including the following:
Anyclip: Allows for searching and sharing clips...
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Thursday Mar 08, 2012
2011 was a big year for Smartphones. Wireless research firm Vision Mobile has released its 2011 Global Smartphone and OS Study. The news is particularly good for Google's Android Operating System (OS), expanding its global market share from 42% to 49% in a single year. Apple also performed well- earning more than $32 billion in PROFIT, a sum greater than the GDP of 2/3 of all countries on the planet. The year was less pleasant for the two former...
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Wednesday Feb 22, 2012
150 Israeli companies will exhibit next week at the GSMA Mobile World Congress in Barcelona. As the 4th largest delegation (after the US, Britain and France), one of every 13 booths will be hosted by an Israeli telecom company. You can find these exhibitors at centralized pavilions hosted by the Israel Export Institute or the Israeli Mobile Association, as well as at their own independent booths. Below is a list of companies with a description...
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About This Blog
Levi Shapiro is a Professor in the Media Innovation Lab at IDC and Partner at TMT Strategic Advisors. He...
Levi Shapiro is a Professor in the Media Innovation Lab at IDC and Partner at TMT Strategic Advisors. He works with media and technology companies from Tokyo to Tel Aviv.
