Set as Homepage 
Levi Shapiro is a Professor in the Media Innovation Lab at IDC and Partner at TMT Strategic Advisors. He...
- 1.JIMENA - Voice of Forgotten RefugeesMon Jun 17, 2013
- 2.
- 3.
- 4.
- 5.
|
|
Tue,Jun 18,2013
10 Tammuz 5773
|
|
|
|
Unleavened Media
Tuesday Dec 18, 2012
2012: The year in apps
2012 marked a turning point in The App Economy. Apple’s App Store will surpass $10 billion in cumulative revenue and despite the market share gains by arch-rival Android, Apple is still the undisputed revenue king. Nearly 100,000 new developers created applications this year for the App Store, which rakes in 4x more revenue than Google Play. With the number of App Store applications now topping 1 million, application discovery platform Appsfire has released a fascinating end of year infographic about the App Store. My interpretation: don’t get fooled by the market share headlines- Apple is still the more attractive platform for developers.
source: AppAnnie Index, Nov 2012
Developers continue to prioritize iOS applications, with a new application published every 90 seconds. According to AppsFire, over 95,000 new developers created their first iOS application this year. The dominant business model (66%) is ‘freemium’
Games may be the dominant revenue category but hardly the majority of all applications.
Very few (0.14%) applications make it to the Top 10. In fact, almost 90% of apps get no traction in the App Store
One variable that enhances the probability of success is high User Reviews. Only 1 in 5 User Reviews are “Excellent”, suggesting the importance of great game-play combined with effective marketing.
You can see the infographic here
Click here to return to Blog home page
|
About This Blog
Levi Shapiro is a Professor in the Media Innovation Lab at IDC and Partner at TMT Strategic Advisors. He works with media and technology companies from Tokyo to Tel Aviv.
